Ровно год назад произошла сенсация в мире моды: показ французского бренда одежды JACQUEMUS прогремел на весь мир. Он состоялся в Провансе, вдоль лавандового поля сделали подиум. Показ презентовал коллекцию spring-summer 2020. Позже по подиуму прошлись самые топовые модели, включая сестер Хадид. Как же бренду удалось стать за короткий период времени такой фэшн-бомбой, за изделиями которой охотятся все модницы на земле?
Ответ заключается в философии бренда. Главный дизайнер Симон Порт Жакмюс делает акцент преимущественно на создании ярких, сочных, уникальных вещей. В коллекции представлены все цветы радуги: от неонового розового, до глубокого синего. Сочетание лаконичных фактур и смелых оттенков- вот, что делает бренд уникальным и непохожим на другие. Более того, целью является сохранение индивидуальных черт каждого из покупателей.
Именно JAСQUEMUS ввел микро-тренд на маленькие сумочки. С ними вышли в свет все самые известные инстаграмм инфлюенсеры: Кендалл Дженнер, Эмилия Ратаковски, Ким Кардашьян, Александр Рогов, Диана Коркунова. Симон заявляет, что разрабатывает концепт каждой из сумочек самостоятельно. Цена каждой колеблется от 19-80 тысяч рублей.
Бренд JAQUEMUS- настоящий результат работы self-made дизайнера. В интервью youtube-каналу «i-D» он сказал, что начал с нуля, без знакомств и связей, рядом с ним было только вдохновение. Некоторые критики называют его работы «деревенщиной», однако Симон не стесняясь утверждает: «Я родом с юга Франции. В этом и заключается моя эстетика».
«Многие скажут- «Симон- ты счастливчик», возможно это правда. Я приехал в Париж ни с чем, работал продавцом в магазине, но я слушал себя, много работал. В конечном счете, все получилось.» Симон Порт Жакмюс
Instagram бренда уже насчитывает 1.2 м подписчиков и огромный круг селебрити-покупателей. Очевидно, что это только начало, и впереди нас ждут эксклюзивные показы и работы столь талантливого дизайнера.
JACQUEMUS:от неизвестного бренда до главного прорыва fashion индустрии
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