Или болезни современного человека. Нет, не все так плохо, но влияние на нашу психику Интернет и цифровые технологии в целом оказали огромное. Существует несколько феноменов, которые объясняют, почему человек перестал замечать рекламу, почему он воспринимает информацию в современном мире по-другому. Предлагаю разобраться в этой теме подробнее.
Баннерная слепота — это феномен, при котором посетитель веб-сайтов не замечает рекламные баннеры или объекты, похожие на них.
Все дело в том, что наше внимание ограничено. На подсознательном уровне мы не хотим перегружать наш мозг и делаем все для того, чтобы он нормально функционировал.
Эффект Google (цифровая амнезия) — это результат зависимости пользователей от Интернета. Пользователь хуже запоминает информацию, которую легко можно найти в поисковике.
Американские ученые проводили огромное количество исследований на эту тему. Результат одного из них — пользователи, получая сложный вопрос, даже не пытаются найти ответ на него в своей собственной памяти, а сразу открывают поисковик.
Конечно, это не говорит о том, что Google и другие поисковые системы заставляют современное общество эволюционировать в другую сторону. Но не сказать о такой, скорее всего, отрицательной черте нельзя.
Посмотрите подробнее об эффекте Google в видео «Научпок»:
Следующий тип нашего поведения: сегодня, в бесконечном потоке информации, мы уже перестаем разбирать — правдивая она или ложная. У нас просто есть новые знания, и мы их принимаем. Это информационное пресыщение.
Информационное пресыщение (синдром информационной усталости) — понятие, отражающее специфическое психологическое состояние человека, которое ведет к неверным оценкам реальности, ложным умозаключениям и к принятию ошибочных решений.
Еще один очень интересный и любопытный результат воздействия Интернета:
«Интернет-вуайеризм» — феномен, связанный по большей части с прекрасной половиной нашего человечества, заключающийся в том, что женщины стремятся следить за чужой счастливой жизнью.
Такое состояние особенно пагубно сказывается на психике одиноких женщин, ведь они начинают чувствовать себя какими-то «не такими» и считают, что их жизнь не удалась .
На самом деле, они не всегда виноваты в своем желании. Немецкие ученые сделали большое открытие и нашли ген Интернет-зависимости. Причем, именно у женщин. Поэтому, хоть и странно прозвучит, но можно сказать о том, что подобная зависимость передается по наследству.
Вот так просто можно рассказать о нашем поведении в сети. Понаблюдайте за собой, своими действиями. Вы поймёте, что баннерная слепота и цифровая амнезия, даже, возможно, информационное пресыщение и «интернет-вуайеризм» присутствуют в вашей жизни.
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