Всем известно, что за последние 5 лет социальная сеть Instagram стала одной из главных и популярных платформ в Интернете. Обычное фото с хештегом #наморе никого не цепляет? Оно и понятно, для набора аудитории, лайков и просмотров нужно проделать, не побоюсь этого слова, большую работу.
Разберемся детально что нужно проработать для качественного контента:
ФОТОГРАФИИ
– Сейчас на пике популярности минимализм, то есть меньше «пафоса», заученных модельных позировок и избегай загруженности фона. Важна простота и лаконичность.
– «Живые» фото сейчас заполонили платформу, потому что именно в них есть особый шарм и жизнь, это самое главное!
@pusshman 
@kasparyantss 
@diana_milkanova
– Фотографируй детали своего образа, небо, природу, архитектуру. Эстетика сейчас самый главный тренд, поэтому не стоит забывать и о самой одежде: монохромный образ на фото наберет больше лайков.
@diana_milkanova 
@kasparyantss 
@karinakasparyants
– Фото в зеркале снова популярны!
@bupsikitty 
@fare_dolci 
@diana_milkanova
– Следи за освещением, играй со светом.
@diana_milkanova 
@kasparyantss
ТЕКСТ
Для набора и удержания аудитории не стоит забывать про посты. Определись с тематикой своего профиля. Если это «lifestyle», то делись интересными ситуациями из жизни, выкладывай больше stories, чтобы полностью раскрыть себя как личность и показать свою жизнь, многим это нравится! Если это «fashion», то под фотографиями расскажи о том, что сейчас модно, а что наоборот является антитрендом. Взаимодействуй с аудиторий по максимуму.
ВИЗУАЛ
Один, пожалуй, из самых важных аспектов. Как говорится: «Встречают по одежке, провожают по уму». Я уже упоминала ранее, что важна эстетика и легкость, с этим помогут фотографии, на которых изображены предметы декора, природы и всего того, о чем говорилось в разделе про фотографии. Твоя лента должна быть лаконичная и словно пропитана воздухом.
@diana_milkanova 
@fare_dolci 
@discodaydream
«Безликий инстаграм» – то, что тоже сейчас выходит на первые места в трендах. В этих профилях ты не найдёшь человека, который его ведет, но зато почувствуешь атмосферу и внутренний мир владельца. На самом деле, в России данная тематика ещё не совсем популярна , поэтому стать известным благодаря такому «типу» блога намного проще. А также, по секрету, брендов, которые готовы сотрудничать, гораздо больше!
@ch.phr8ph 
@__modus 
@sororitevintsge
Следи за тем, чтобы фото сочетались между собой. Это можно легко сделать в специальных приложениях – поищи в Интернете, они явно облегчат жизнь каждому Инстаграм-блоггеру. В твоем профиле должна быть особая атмосфера, чтобы человек, заходя на него, не просто видел сотни одинаковых фото, а своего рода композицию, из разных, сочетающихся между собой, уникальных снимков.
ВИДЕО КОНТЕНТ – это про жизнь
С помощью коротких видеороликов подписчики смогут увидеть тебя настоящего. Не обязательно снимать полноценное видео с заранее продуманным сюжет , хватит несколько секундных роликов, так скажем: фотографии , которые ожили . Передай в них свою эмоцию или покажи себя на фоне красивого заката , к примеру. Подобные видеоролики вы можете самостоятельно посмотреть у таких блогеров, как @sashachistova , @diana_milkanova и тп.
Суть проста: больше жизни и эстетики, не стоит накладывать яркие пресеты на фото и фотошопить себя до идеального состояния. Покажи свою настоящую жизнь и тогда сотни и тысячи людей, с такими же предпочтениями и взглядами потянутся к тебе! Естественно, никто не загоняет всех под определённые рамки, действуй как нравится и так, как видишь! И запомни, это как в творчестве – ты выражаешь самого себя, свой внутренний мир, прислушайся к нему.
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