ВКонтакте — одна из самых популярных социальных сетей в России, которая органично влилась в повседневную рутину пользователей. Это то место, в которое трудно не зайти по привычке: мы просыпаемся, берём в руки телефон и, даже не задумываясь о своих действиях, непроизвольно нажимаем на иконку приложения VK. Использование этой социальной сети стало для людей обыденностью.
По данным Mediascope, ВК находится на 4 месте из 10 среди самых посещаемых социальных сетей, количество её пользователей на 2019 год составляет ~ 59 млн человек, а количество людей, посещающих этот сайт ежедневно ~ 23 млн. Впечатляющие цифры, с учётом того, что в России проживают всего ~ 140 млн человек. У «ВКонтакте» простой, понятный дизайн, в этой сети удобно общаться, находить информацию и развлечения, это и привлекает пользователей.
Социальная сеть начала свою работу 10 октября 2006 года и быстро набрала популярность. Интересна история названия «ВК»: создатель Павел Дуров переосмыслил название «ВКонтакте» из фразы « В полном контакте с информацией» , которая была джинглом радиостанции «Эхо Москвы». Одним из вариантов названия также был и «Students.list», потому что изначально ресурс позиционировал себя как социальную сеть студентов российских вузов. Только через месяц после начала работы регистрация в нём стала доступна для всех.
С 2006 года и до сегодняшнего дня количество новых зарегистрировавшихся пользователей в этой социальной сети только растёт, вместе с этим появляется всё больше новых функций и возможностей.
Не всегда изменения и преображения сети ВКонтакте воспринималось пользователями положительно. Частым явлением было и продолжается то, что юзеры жалуются и негативно высказываются о многочисленных обновлениях, которые на деле доставляют им неудобства, но лишь первое время.
Часто многие люди сравнивали VK с не менее популярной социальной сетью Facebook. Дата начала работы Facebook — 4 февраля 2004 года, на 2 года раньше, чем «ВК». Основной цвет «Вконтакте» — синий, точно такой же, как у Facebook. Дизайны этих соц.сетей тоже похожи, поэтому пользователи считали (а есть такие, кто считает до сих пор), что «Вконтакте» скопировала свой «образ» у Facebook.
Вспомним 2016 год, когда «ВК» ввела новую функцию «Истории» (фотографии и видеоролики длительностью до 1 минуты, которые исчезают после 24 часов после их публикации), буквально через несколько месяцев после того, как это сделал Instagram. Это произвело огромный ажиотаж среди её пользователей, люди кричали о наглом плагиате функции, придуманной другой социальной сетью.
Изменение мобильной версии ВКонтакте в 2017 году также воспринялось юзерами неоднозначно. Одни говорили о неудобстве новой версии, пытаясь всевозможными способами вернуться к старой, другие приняли нововведение и быстро свыклись с новым дизайном.
Немного позднее в музыке, которая в прежние года была свободна для прослушивания и скачивания, появилась реклама. Пользователям теперь предложили платное приложение BOOM, которое разрешает скачивать и слушать музыку со своей странички без рекламы за определённую плату каждый месяц. Этой новостью ВКонтакте огорчило пользователей, но, на удивление, не оттолкнуло от себя: люди свыклись и с этой переменой.
Казалось бы, ВКонтакте взял уже со всех социальный сетей понемногу и может продолжать спокойно существовать, но не тут-то было: последним его значительным нововведением стал новый сервис «Клипы», запущенный в июне 2020 года, который позволяет создавать небольшие вертикальные ролики длительностью до 1 минуты. Реакцию аудитории по поводу этой новой функции можно было увидеть в комментариях к этим самым «клипам», пользователи снова жаловались на кражу соц.сетью ВКонтакте фишки приложения TikTok, которое специализируется на таких видеороликах.
За все годы существования ВКонтакте произошло немало изменений в её дизайне, функциональности и настройках. Чаще всего аудитория воспринимала преображения с негативом, но, как говорится, «ко всему со временем привыкаешь». Если зайти в комментарии к «Клипам» сегодня, высказываний по типу: « Я думал хуже уже не будет» намного меньше, либо вообще нет. Однако не исключено, что их могут чистить авторы этих клипов или сама социальная сеть…
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