ЖуркаМурка

Как часто, листая ленту в Instagram, мы видим луки блогеров, которые вдохновлены модой 90-х? Почему в топовых музыкальных чартах снова звучат строки из песен популярной десятилетие назад группы «Руки Вверх!»? За что мы так любим прошлое и с чем это связано? Ответом на эти вопросы будет одно слово – «ностальгия».

Никого уже не удивить тем, что мода циклична, но не все замечают, как быстро она меняется. В 2016-18 году был «бум» на 80-90е. Олимпийки, варёная джинса, грубые ботинки — то, что пришло к нам из прошлого века. 

«В будущем сезоне 80-е — самая дикая и «безвкусная» декада прошлого века — будет править бал» — пишет «Vogue» в 2016 году.

Так и было, весна-лето 2017 года Instagram пестрил луками знаменитостей, вдохновлёнными этой эпохой.

Данила Кашин
Фото взято из Pinterest

В 2021 году появляются отголоски 00-х. Стразы, плюшевые костюмы и много розового – тренд не для всех, но для самых смелых. Пэрис Хилтон – икона того времени, поразила весь мир в 2002 году платьем кольчугой. Кенделл Дженер на своём 21-летии появляется в таком же образе.

Вельветовые, спортивные костюмы от Juicy Couture, ставшие символом «гламурных» 00-х, совсем скоро вернуться в наш гардероб. Бренд заявил о ребрендинге и намерен занять модный подиум, как можно скорее.

Александр Васильев – историк моды, для издания «ТАСС» ответил, почему мода всегда возвращается: «25 лет всегда равно одному поколению. К 20−25 годам многие, как правило, женятся или выходят замуж, создают семью, начинают вспоминать уже с теплотой и радостью, возможно, с ностальгией тот стиль, который они в детстве не могли знать, но который имеет отношение к молодости их родителей».

Тоска по прошлому проявляется в моде, и в других аспектах жизни.

 В конце 2019 года российский хип-хоп исполнитель Big Baby Tape занял первую строчку в мировом чарте «Genius» с треком «Trap Luv». За основу песни взят хит 00-х годов «Он тебя целует» группы «Руки Вверх!».

Сергей Жуков выложил фото в Instagram и подписал: «А Биг Бейби Тейп трепует, говорит что любит, лут свой забирает, к сердцу прижимает…».

Чуть меньше чем через год мировые чарты разрывает «Lollipop» — фит Элджея и Моргенштерна. В Интернете исполнителей обвиняли в плагиате «Песенки», пока «Руки Вверх!» не опровергли это. Солист группы рассказал, что Элджей и Моргенштерн официально купили права на трек.

Фото взято из Pinterest

В декабре 2019 года группа «Пошлая Молли» и Катя Кищук выпускают клип на песню «Мишка», который полностью вдохновлён эстетикой нулевых: от образов и эпатажного поведения исполнителей, до стереотипного образа глупой блондинки и явных отсылок к программам MTV начала тысячелетия.

Так что же такое ностальгия и почему она не отпускает нас?

В толковом словаре Ожегова дано такое определение:

«НОСТАЛЬГИЯ — Тоска по родине, а также тоска по прошлому».

Долгое время её считали болезнью, отсюда появилось название: nóstos — возвращение и álgos — боль.  Ученые до конца не исследовали этот феномен, стало лишь понятно, что это не болезнь и не  воспоминания из прошлого. Ностальгия может быть вызвана чем угодно, будь то встреча со старым приятелем, песня из детства или пыльный альбом с фотографиями.

Мы тоскуем по собственным ощущениям, по тем моментам в которых испытывали положительные эмоции. Поэтому модные дизайнеры, певцы и другие креативные люди используют в своем творчестве отсылки к прошлому, которые не только позволяют расширить аудиторию и привлечь к себе внимание, но и заставляют вспомнить людей о детстве, юности и просто о счастливых моментах.

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  112. Hey there! I know this is sort of off-topic however I needed to
    ask. Does running a well-established blog such as yours require a large amount of work?
    I am completely new to running a blog however I do write
    in my diary every day. I’d like to start a blog so I can easily
    share my own experience and thoughts online. Please let me know if you have any kind of ideas or tips for new aspiring bloggers.

    Appreciate it!

  113. Hello, i think that i saw you visited my weblog
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  114. I’m curious to find out what blog system you happen to be working with?

    I’m experiencing some minor security issues with my latest site
    and I’d like to find something more risk-free. Do you have any suggestions?

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  116. Wow! This blog looks just like my old one! It’s on a completely different topic but it
    has pretty much the same page layout and design. Outstanding choice
    of colors!

  117. Superb site you have here but I was curious if
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  118. Greetings, I do believe your blog may be having web browser compatibility problems.
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